music video

Video Recommendation: “What’s it gonna be?” by Shura

“What’s It Gonna Be?’ is about having a massive crush on someone, so it made sense to go back where to school, where it all began. But it was important for us to explore those archetypal characters – The Jock, The Nerd, The Dork, The Popular Kid – and then flip expectations. ‘What’s It Gonna Be?’ is based on my personal experience as a kid; thinking you’re in love but then realising that’s maybe just because you feel you should be (and ending up with someone totally unexpected).” – Shura